Why server-side matters
Browser-fired pixels miss conversions to ad blockers, iOS privacy features, and shoppers closing the tab early. Server-side events don’t: every paid order is reported, so your ad platforms optimize on complete data and your ROAS numbers reflect reality.Connecting a pixel
- Open Integrations in the dashboard and choose Meta or TikTok.
- Paste the pixel ID and access token from your ad platform.
- Send a test event to confirm the connection before relying on it.
Good to know
- Events are sent for real purchases only, with the actual amount paid.
- Disconnecting clears the stored access token and pixel identifier — you can reconnect at any time.