Emails your customers receive

Apptics emails your customers at every step of their journey — sent automatically, in your brand name and logo, with nothing to wire up. Each email has a design you can make your own in the Designer.

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The journey, covered

• Left without paying — checkout recovery emails bring shoppers back, linking them straight into the checkout they abandoned.
• Placed an order — an order confirmation goes out when payment succeeds.
• Got a refund — a refund confirmation with the amount returned.
• Has a subscription — the full lifecycle: renewal reminders before a charge, renewal payment receipts, payment failure notices (the first failure, each retry and the final one), skipped order and resumed subscription confirmations, and cancellation confirmations.
• Cancelled — a win-back offer invites them to come back.
• Signing in to the customer portal — an email with their sign-in link.

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You’re in control

Every email has its own Live/Off switch on the Email page, so you send exactly the set you want. Emails that send on a schedule — like checkout recovery or renewal reminders — have their timing under Configure. The portal sign-in email is always on, because customers need it to sign in.

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Make an email your own

Every email starts with a standard design in your brand name and logo. Its Design card on the Email page shows what customers get; Preview opens it full size, on desktop or mobile.

1. On the Email page, pick an email and click Customize design. The Designer opens on the standard design: click Customize design there to make your own copy, or choose New email design… from the design menu to start from a ready-made design.
2. Change the words, images, buttons and colors. Blocks like Order Items, Cart Items, Order Details, Subscription Summary and Discount Code fill in from each customer’s real order, cart or subscription.
3. Use Insert variable to add things like the customer’s first name or the order number. Switch between Sample customer and Variables to see the email filled in or with the variables named.
4. Click Use for this email to start sending your design. Later edits go out when you click Publish changes.

Custom design on the card means customers get your design; Unpublished changes means you’ve saved edits that aren’t live yet.

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Send yourself a test

Send test — on the email’s Design card or in the Designer — sends the email to someone on your team, filled in with a sample customer. The subject starts with “[Test]” and its links go nowhere.

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Your own HTML

The Custom HTML block, under Advanced in the Designer, takes HTML a developer writes. Scripts, forms and similar code aren’t allowed — inboxes don’t run them.

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When customers reply

Set a Support email under Customers › Customer portal and customer replies to any of these emails go to it; the “Questions?” line in your emails shows it too. If you send from your own address with Resend (under Integrations), replies reach that address. Without either, the standard emails leave out the “Reply to this email” line, so customers aren’t told to reply to an address nobody reads.

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A discount in checkout recovery

Pick a Discount code under the checkout recovery email’s Configure and choose who gets it — abandoned carts, declined payments, or both. The email then shows the code and what it takes off, and the cart total with the code applied.

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Undeliverable addresses are handled for you

When an email can’t be delivered because the address doesn’t work, or a customer marks your email as spam, Apptics automatically stops sending to that address — across every email type — protecting your sending reputation. The customer shows an Email undeliverable or Marked as spam badge on the Customers page, where Mark deliverable resumes emails once the address is fixed. Temporary problems, like a full mailbox, never pause anything.