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The Customers page shows everyone who has bought from you, with top-line numbers — active paying customers, new customers in the last 7 days, and all-time revenue.

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A customer’s profile

Each profile brings together everything about that customer:
  • Customer details and lifetime value
  • Their orders and subscriptions
  • Their payment activity, including refunds
Totals stay accurate even when the same shopper appears across multiple orders.

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Actions you can take from a profile

  • Issue Refund — full or partial, with a reason (duplicate charge, fraudulent, customer request) and an optional internal note for your records.
  • Manual Charge — charge the customer’s saved payment method for an agreed amount, for phone orders or adjustments.
  • Customer Portal Link — copy their secure portal link to send them, so they can manage their subscription themselves (see The customer portal).

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When an email address stops working

If a customer’s address can’t receive mail — it hard-bounces, or they mark your email as spam — Apptics pauses all emails to that address automatically and shows an Email undeliverable or Marked as spam badge on the customer, both in the list and on their profile. Once you’ve confirmed a working address with the customer, click Mark deliverable on their profile to resume emails. If the address bounces again, it pauses again on its own.