> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apptics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad pixels: Meta & TikTok

> Server-side purchase events for accurate ad attribution

Connect your Meta and TikTok pixels and Apptics reports purchases to them
**server-side** — events fire from our servers when a payment actually
succeeds, not from the shopper's browser.

## Why server-side matters

Browser-fired pixels miss conversions to ad blockers, iOS privacy
features, and shoppers closing the tab early. Server-side events don't:
every paid order is reported, so your ad platforms optimize on complete
data and your ROAS numbers reflect reality.

## Connecting a pixel

1. Open **Integrations** in the dashboard and choose **Meta** or
   **TikTok**.
2. Paste the pixel ID and access token from your ad platform.
3. Send a **test event** to confirm the connection before relying on it.

## Good to know

* Events are sent for real purchases only, with the actual amount paid.
* Disconnecting clears the stored access token and pixel identifier — you
  can reconnect at any time.